Adaptive Growth Model (AGM)


Growth Success: What Drives It?

Growth can look different for companies based on a variety of reasons: different industries, different verticals, age of the business, size of the business, ownership structure and many more. But while that growth can and does look different depending on these and other factors, there are a limited number of ways that organizations can grow:


Build on what you know

Sell existing products/services to existing customers

Acquire new customers in existing markets

Sell existing products/services in new markets

Start something new

Create new products/services and sell to existing markets

Penetrate untapped markets with new products/services

Develop new “value-delivery” approaches

Seek markets in new geographies

Create a new industry structure


Mergers, Acquisitions



New investors


All growth strategies must share a common set of key enablers to be successful in their growth. AGS believes that there are 5 Key Enablers and 5 Key Barriers to Growth. If any one of the five components are not functioning optimally, organizations put themselves at risk to lose valuable productivity, profit and people. Our proprietary AGM helps companies identify their barriers, convert those barriers to enablers, improve on their existing enablers and achieve their strategic goals.

Most companies would never identify themselves as having any of the barriers, but many have more than one. And if any one of the five barriers is present, it can significantly impact a business’ ability to grow strategically.


The 5 Enablers to Successful Growth

The most successful companies grow by being:






The 5 BARRIERs to Successful Growth

Companies fail to grow when they are:







Adaptive Growth Strategies’ 5 Enablers and 5 Barriers to Growth are at the core of our Adaptive Growth Model. They form the basis for how we leverage other expert practices to solve for each unique situation. 

Learn more about the 5 Enablers and Barriers >

AGM In Practice

In addition to focusing on AGS’s Growth Enablers/Barriers, the AGM takes an organizational health approach based on McKinsey’s 7-S Framework, then applies LEAN principles to those findings to root cause each element. From applying an A3 lens to leadership to facilitating Kaizens for eliminating waste and enabling high-functioning teams, AGMs provide a comprehensive framework that is customizable to the client’s organizational culture.

That depth of insight translates to quantifiable outcomes.    

But what does it look like in practice?

  1. First: We serve our clients by providing realistic, adaptable, people-focused solutions.

  2. Second: We connect with our clients from the people and business side, understanding that the intersection of possibility is culture.

  3. Third: We have a plan. The Seven Stages of AGM.


Learn more about AGM in practice >

Why AGM Works

AGS partners with clients through the AGM to achieve their goals, whether it be on an enterprise, business unit, departmental or team level. The AGM deploys best practices across disciplines to look at the deeper causes of business challenges: e.g., cost overruns, poor due date performance or cycle time, lax inventory controls, failed implementations, lower margins or high employee turnover.

By continuing to partner throughout the course of the initiative, Adaptive Growth Strategies’ AGM provides clients with the greatest opportunity to co-create a solution that empowers the organization to become experts in identifying and addressing their barriers. The result is an effective and engaged organization positioned to optimize their potential for growth and success.

A plan for change isn’t always enough. Adaptive Growth Strategies helps make any change stick through customized training and leadership development. Find out how we can help ensure your people embrace the way forward >