The 5 ENABLERS to Successful Growth

The most successful companies grow by being:

ALIGNED

COMPETENT

STRUCTURALLY SOUND

STRATEGIC

RELEVANT

The 5 BARRIERs to Successful Growth

Companies fail to grow when they are:

MISALIGNED

INCOMPETENT

STRUCTURALLY UNSOUND

IMPULSIVE

IRRELEVANT

 

 

aligned

A leadership team must align, then cascade that alignment all the way down the organization. Areas of alignment for any organization include:

  • Purpose

  • Culture

  • Values that support a growth mindset

  • Communication Strategy

vs.

(mis)aligned

When a leadership team isn’t in agreement on the key areas of alignment, the entire organization suffers from a lack of clarity around organizational objectives. Often these companies will have:

  • Lack of Purpose

  • Dysfunctional or toxic culture

  • No clear set of shared values

  • Status quo mindset

  • Little or no communication

 

 

competent

Core competencies a growth-oriented company will have are:

  • Change agility

  • Continuous improvement

  • Innovation

vs.

(in)competent

Companies that don’t demonstrate core competencies in growth-affirming areas often:

  • Resist change

  • Lack an imperative to improve

  • Dismiss the value of innovation

  • Have employees that lack critical skills/aptitudes for their roles

  • Are incapable of failing fast

 

 

structurally sound

A structurally sound organization has:

  • Well-defined organizational structures that align to support the growth strategies

  • Scalability of processes and systems

  • A strong, but adaptable operational foundation to reduce the risks to the business over time

  • Size agility: the larger the business, the more agile it needs to be divisionally

vs.

structurally (un)sound

Companies that are structurally unsound often:

  • Try to solve non-structural problems with organizational restructuring initiatives

  • Produce high levels of skepticism among employees due to inefficient structural reorgs and frequent changes in leadership

  • Have poorly-defined organizational structures, which are unable to support the growth strategy

  • Have higgledy-piggledy processes and systems that are a hot mess and can’t be scaled at any price

  • Are unable to support growth because their size has become a hinderance to operational efficiency

 

 

STRATEGIC

Strategic businesses:

  • Take calculated risks

  • Carefully leverage strategic partnerships

  • Think both short-term and long-term

  • Use data thoughtfully to drive intentional decision-making

vs.

impulsive

Companies that lack a strategic mindset often:

  • Take risks without proper due diligence

  • Outsource roles/responsibilities that give away strategic control of critical parts of the business

  • Don’t leverage strategic partnerships wisely

  • Think only in the short-term

  • Don’t root cause their challenges; they throw money or human capital at any problem.

 

 

relevant

Relevant businesses:

  • Stay ahead of the competition with R&D to ensure market relevance

  • Are aware of potential disruptors and develop plans to adapt

  • Understand potential new marketplaces and where demand is heading

  • Have cross-generational, inclusive leadership

vs.

(ir)relevant

  • Don’t invest in R&D to ensure market relevance

  • Ignorer the possibility of disruptors

  • Fixate on the current marketplace rather than looking to the future

  • Have static, inflexible leadership